The Campaign was launched at the premiere of a Chinese movie “A Tale of the Sacred Mountain”.
The Mandarin Film Festival was the first film festival organised by the Promote Mandarin Council.
It was held on 17-22 September at Golden Village Grand, Great World City. The Festival screened 12 critically-acclaimed films produced by some of China’s best producers and directors.
Singapore’s first Mandarin a cappella CD album entitled “A cappella Fanatix - Mandarin a cappella” was jointly produced by Young Musicians’ Society and Promote Mandarin Council.Singapore’s first
Mandarin a cappella CD album entitled “A cappella Fanatix - Mandarin a cappella” was jointly produced by Young Musicians’ Society and Promote Mandarin Council.
The forum entitled “Mandarin for the Family” was held on 18 November. The speakers comprised educators who discussed teaching methods for the learning of Chinese,
as well as well-known personalities who shared their experiences in learning Mandarin and using it both at home and in the office.
The Chinese Heritage Series, which comprises arts and cultural performances ranging from xinyao, hand puppet to Chinese orchestra was held at shopping malls.
SMC celebrities’ webchats – a series of webchats with well-known personalities was held.
A Speak Mandarin Campaign commemorative book entitled “Mandarin: The Chinese Connection”( 华人，华语，华文） was produced.
The first CD-ROM on learning Mandarin was produced. Entitled “Speak Mandarin? No problem!” (讲华语？没问题!), it is an interactive learning CD-ROM catering to adults who know basic Mandarin and have a desire to improve it.