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Our Partners List of Partners (2007/08)
 77th Street
77th Street entered the street wear fashion retail business 19 years ago and is the prime mover in popularising street wear amongst the young and trendy in Singapore. Streetwear Guru cum youth and young adults Champion Ms Elim Chew founded 77th Street in 1988, with a small retail outlet in Far East Plaza. Today, 77th Street has grown rapidly and currently has 14 outlets in Singapore, with a new store-within-a-store concept named Gothic Princess at Parco Bugis Junction. In 2004, 77th Street became the first home-grown brand to plant the Singapore flag in the heart of Beijing, Xidan, China with the launch of a 400,000 square feet 77th Street Plaza. It is also the first fashion retailer to be accorded the prestigious Singapore Promising Brand Award – Most Distinctive Brand by ASME and Lianhe Zaobao. In support of Speak Mandarin Campaign 07/08, 77th Street will be collaborating with Night & Day Bar + Gallery + Friends on limited edition designer wear inspired by Chinese idioms. http://www.77thstreet.com |
 Bosses
Everyone is Boss at Bosses! Like its chinese name sake, the fashionable dining atmosphere is set in a black ambience. Like its English name sake, our Master chef has compiled the essence of all traditional and popular chinese dishes fit to be presented to all Bosses. Set in the most fashionable black décor and environment, all bosses not only enjoy the most hip ambience but also an exquisite creative menu to choose from. Setting Bosses apart from the ordinary, our Bar Master concocts a wide range of self-made Chinese tea cocktails and smoothies and specialty Chinese teas, exclusively for all Bosses. In support of Speak Mandarin Campaign 07/08, the campaign’s media briefing was held and hosted at Bosses. |
 ComfortDelGro
ComfortDelGro is the world’s second largest public listed passenger land transport company with a fleet of 41,000 vehicles. ComfortDelGro was formed in 2003 through the merger of two land transport giants - Comfort Group and DelGro Corporation. ComfortDelGro is Singapore’s largest public transport operator with over 15,000 taxis and 2,800 buses. This is the third year that ComfortDelGro, through its subsidiaries, Moove Media and SBS Transit, is supporting the Speak Mandarin Campaign. As a means to help spread greater awareness of this year’s campaign, 10 SBS Transit double deck buses will bear the campaign’s message across the island. http://www.comfortdelgro.com |
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 Eduplus Language School
Established 15 years ago under the Eduplus Language Corporation, Eduplus Language School is a professional Chinese language school, whose strength lies in tapping Singapore’s bilingual environment to develop innovative pedagogical approaches. Over the past 10 years, it has focused on effective communication with parents via an array of educational programmes. The seminars and talks organised run the entire gamut of topics from pre-school linguistics, familial influence on linguistic development, assimilation of primary content, expansion of vocabulary, elocution, to tertiary level literary expression and development of cognitive skills. It has also launched various Chinese-centric initiatives and participated in community development programmes, contributing its resources to the promotion of the Chinese language. In support of Speak Mandarin Campaign 07/08, Eduplus will produce a Chinese CD on the top 100 Chinese phrases that are most commonly misused by Singaporeans. Using a casual chat-show format, 10 well-known figures in the entertainment, commercial and educational scene will share their views on this. In addition, Eduplus will be organising, for the second year, a “Daddy and Mummy Story-telling Competition” that allows parents and their children to work together and tell a story in Mandarin. Children will be the judges of this contest. http://www.eduplus.com.sg |
 Football Association of Singapore & S.League
The Football Association of Singapore (FAS) is in charge of developing and advancing one of the world’s most popular sports – football – at all levels. Besides providing a structure for the game to flourish and governing the running of football in Singapore, the FAS also ensures that the Laws of the Game are adhered to, from the professional S.League to amateur leagues. The FAS is also charged with organising and running league and cup competitions, stewarding international teams, establishing youth development, refereeing and coaching frameworks. The S.League is the top professional football league in Singapore and since its launch in 1996, it has grown to become one of the most dynamic and forward-looking domestic football leagues in South-East Asia as well as one of Asia's best. Its mission is to promote football excellence in Singapore while creating greater opportunities for football professionals. The S.League also plays a vital role in the development of youth in the football scene while raising, encouraging and nurturing community awareness and participation by providing high quality football worthy of community pride and loyalty. In support of Speak Mandarin Campaign 07/08, the Football Association of Singapore and the S. League will be working closely with the campaign to bring in Mandarin and campaign-related materials to their audiences. http://www.fas.org.sg |
 Funkie Monkies Production
Funkie Monkies Productions (FMP) was set up by renowned home-grown music producer/arranger/composer/guitarist, Eric Ng in 2000. FMP started out as a personal production house for Eric’s independent projects. Today it is a music publishing house with an Artiste Management Division that aims to create a strong brand presence in the regional music industry. FMP is currently in the midst of developing Artistes in Singapore/Malaysia and China, and 2007 will see some of them releasing their debut albums. In addition, the education and training arm of FMP, FM Pop Music School, was officially opened on March 2007. FMP plans to set up a subsidiary Music School in China by 2008/2009, targeting the huge China market. Plans are already under way in negotiations with Sichuan Music College in Chengdu. In partnership with Speak Mandarin Campaign 07/08, Funkie Monkies is composing this year’s campaign theme song. Mr Ngak Ng, an up-and-coming Singer-Songwriter artiste with FMP, will perform the campaign theme song. http://www.fmmusic.com.sg |
 Golden Village
Golden Village Multiplex Pte Ltd is Singapore's leading cinema exhibitor with 9 multiplexes housing 73 screens: Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Marina Square, Great World City, Plaza Singapura, and its latest, biggest 15-plex flagship VivoCity. Golden Village was established to develop and operate modern, luxurious multiplex cinemas and is the first local cinema to personalize the movie-going experience through its Golden Village Movie Club program. Golden Village was the prime mover in the introduction of the multiplex to Asia. The company's first imprint in Singapore was made on 28 May 1992 with the successful opening of the Yishun 10 cinema complex. Today, the company and circuit has a reputation of offering the widest choice of movies, unparalleled comfort, state-of-the-art design, prime locations and convenience. Film distribution arm Golden Village Pictures Pte Ltd releases an average of 30 to 40 titles per year, ranging from blockbusters such as the Matrix trilogy, Constantine and Happy Feet to international art-house hits like The Motorcycle Diaries and Super Size Me. Golden Village constantly aims to raise the bar in everything that it does so as to offer patrons a memorable experience at the cinemas. In support of Speak Mandarin Campaign 07/08, Golden Village will be collaborating with the Page One Group to promote Mandarin through new generation Chinese movies. Details will be made known when available. http://www.gv.com.sg |
 Jetstar Asia
Jetstar Asia is a Singapore-based value-for-money airline that currently flies to 14 destinations in 9 countries within five hours of Singapore. The wide regional network includes Australia, Cambodia, Hong Kong, Myanmar, Philippines, Taiwan, Thailand and Vietnam. Valuair, Jetstar Asia's sister company, flies to Bali, Jakarta and Surabaya. Jetstar Asia is a majority Singapore-owned Company, with a significant Qantas shareholding, ensuring the highest standards of operational excellence and safety standards, while delivering good value to its customers. In partnership with Speak Mandarin Campaign 07/08, Jetstar Asia will sponsor air tickets to Hong Kong and Bangkok as part of the prizes for online contests related to the campaign. Mr Raphael Saw (Head of Commercial, Jetstar Asia) will also be one of the campaign’s activists and share his personal experiences and expertise online using both English and Mandarin. More details will be released later. http://www.jetstar.com/sg |
 MediaCorp Radio
MediaCorp Radio leads the local broadcasting industry by providing the best audio entertainment and offering up-to-the minute news and information. As a people-oriented business, MediaCorp Radio is committed to meeting the varied listening needs of Singapore with her rich and diverse culture. MediaCorp Radio operates 13 local FM stations, including 6 English stations, 3 Chinese stations, 2 Malay stations, 1 Indian station and an International Channel. Through Radio Singapore International, MediaCorp Radio also reaches out to regional listeners via short-wave in English, Mandarin, Malay and Bahasa Indonesia. By embracing Digital Audio Broadcast (DAB) technology, MediaCorp Radio now offers discerning listeners interference free and CD sound quality music through its SmartRadio service. From its inception as a single radio station in 1936, MediaCorp Radio has grown to become the largest radio network in Singapore. MediaCorp Radio is the radio arm of MediaCorp. As Singapore’s largest broadcaster and one of the region’s most renowned broadcasters, MediaCorp offers a complete range of media businesses: TV, Radio, Entertainment Productions, Movie Productions, Newspapers, Magazines, Electronic Media and other broadcasting services. MediaCorp’s vision is to become one of Asia’s top media companies by delivering valued content to the world. Singapore's only English news-talk station, 938LIVE keeps listeners in the know about what's in, what's up and what's on through its talkshows, local, international, business and sports news. Capital 95.8FM keeps the Chinese community informed about the latest news, and entertains with fascinating magazine-style programmes and popular music from the 60s to the 90s. http://www.mediacorpradio.sg http://www.938live.sg http://www.capital958.sg |
 National Library Board (NLB)
The National Library Board (NLB) serves as the secretariat for the Speak Mandarin Campaign (SMC) 07/08. Established on 1 September 1995, the National Library Board's mission is to provide a trusted, accessible and globally connected library and information service so as to promote a knowledgeable and engaged society. In support of Speak Mandarin Campaign (SMC) 07/08, NLB will continue to run talks at libraries across the nation on Chinese language and culture. In addition, Chinese books will also be read out to children during the libraries’ story-telling sessions on designated days. http://www.nlb.gov.sg |
 Night & Day
Night & Day – Bar + Gallery + Friends, a new hybrid space consisting of a chill out bar and an art gallery specialising in graphic art, has arrived. The first of its kind in Singapore, Night & Day is a platform for emerging Asian graphic artists and aims to showcase their works to the world. Located in a 1950s Art Deco building along Selegie Road, Night & Day offers an integrated space for the showcase of new graphic art works and just plain hanging out. The newly revamped building houses the bar on the second storey and the art gallery on the fourth storey, with an architecture studio (zArch) headed by Randy Chan, co-owner of Night & Day and the architect behind the building’s refurbishment, taking up the third storey. With the concept of a bar working in concert with the adjoining art gallery situated in a historical building, Night & Day offers an integrated multipurpose space for the art aficionado and bar-goer interested in conservation and history, and fills a niche in the art and entertainment segments. In support of Speak Mandarin Campaign (SMC) 07/08, Night and Day will be collaborating with 77th Street on limited edition designer wear inspired by Chinese idioms. http://www.nightandday.sg |
 Omy & my Paper
Omy is the only bilingual friendly web portal in Singapore that is able to provide an easy-to-use navigation experience for Singaporean web users who may not be familiar with surfing the Internet in Chinese. With their interests and target audiences closely aligned, Omy's partnership with SMC will bring about new synergy, propelling the learning of Chinese to greater heights and bringing more excitement for all Chinese Singaporeans. In support of Speak Mandarin Campaign (SMC) 07/08, Omy and My Paper will be promoting Mandarin and Chinese culture through podcasts and print. http://www.omy.sg |
 Page One
Page One has come a long way since it started out as a small shop specialising in art and design books in 1983. Over the years, it has evolved into a brand with bookstores in Singapore, Malaysia, Hong Kong, Thailand and Taiwan. Page One’s first mega-bookstore concept was realised in Taiwan. Following the success, the second mega-bookstore made its way into Singapore at VivoCity, the shopping mall touted to be the largest of its kind in Singapore. With its beginnings as a retail outfit, Page One has over the years also developed strong arms in the publishing and distribution of books. In publishing, Page One builds its strength from the acquisition of rights and creation of original in-house titles, with its focus on art and design content. On the other hand, Page One Publishing has also brought its created titles, focusing on Asian art and design content to the West by selling rights. These titles have been translated to as many as eleven different languages. As a distributor, Page One has established a strong network in Asia and Middle East to distribute its publications, and hence is also much sought after by international publishers for its strength in distribution and logistics in Asia and the Middle East. The concurrent development of Page One as a retail, publishing and distribution book company is to establish the company as a global emporium specialising in the creation, acquisition, distribution and sale of international publications, focusing on cultural content strong in contemporary flavour and unique identity. Page One’s efforts for Speak Mandarin Campaign 07/08 includes holding a Chinese Book mini festival where Chinese books by different authors can be showcased, with attractive discounts offered to the public. Page One will also be collaborating with Golden Village on new generation Chinese movies. http://www.pageonegroup.com |
 Practice Performing Arts School
In partnership with the Speak Mandarin Campaign (SMC) 07/08, Practice Performing Arts School will be holding a series of programmes. They include: Creative Juices camp – Holiday camps for children aged 4-9, they will be exposed to Mandarin while learning through play. Two sessions will be held on 24 Nov and 1 Dec 2007, where both parents and children can participate and connect while having fun! The Great Castle Treasure Hunt (24 Nov) is a Battle Royale that sees family teams pit against each other to build castles using recycled materials. Food! Food! Glorious Food! (1 Dec) will teach children about how local food delights are made, and challenge them to come up with the best dish on a shoe-string budget. Story Banq – Mandarin will come alive as children learn the ABCs of creative expression through storytelling, theatre games, speech and movement activities. The children will learn how to express themselves in different ways and even shape stories with their own experiences. Each child will also be given a special story book to collect all the stories they hear, tell and create. Talking Art – A Chinese speech refinement course, children will have the opportunity to master the nuances of Mandarin and absorb themselves in its rich tradition and history. A diversity of forms, from recitation to “talk-song”, will be employed to make learning a fun experience. About Practice Performing Arts School Practice Performing Arts School was jointly founded by Goh Lay Kuan and Kuo Pao Kun in 1965, and is Singapore’s first non-profit performing arts school registered with the Ministry of Education. We conduct dance, speech, and drama classes for both adult and children members. http://www.ppas.edu.sg/ |
 Singapore Chinese Publishers Association
Founded in year 2005, the Singapore Chinese Publishers Association (SCPA) aims to promote Chinese publishing in Singapore, as well as mutual understanding, cooperation and friendship among members. SCPA also aims to promote and develop Chinese culture and education amongst Chinese Singaporeans. Taking their motto beyond the shores of Singapore, SCPA hopes to enhance interaction with other foreign publishers. In conjunction with Speak Mandarin Campaign 07/08, the participating SCPA members will offer 20% discount on a list of recommended books on topics such as Chinese idioms, philosophies and poetry appreciation. The promotion will run between November 2007 – February 2008 and the books can be found in retail bookshops. |
 Singapore Management University (SMU)
Bamboo Green, a series of essays by Mdm Li Lienfung, has a place in the history of language learning in Singapore. First written for a popular bilingual column in English and Chinese for the Straits Times between August 1979 and January 1980, the essays sparkle with wit and allow an insight into the author’s world. Taking inspiration from the Bamboo Green, Singapore Management University (SMU) faculty, staff and students will produce an aural book designed as a learning tool for intermediate students of English and Chinese language. The aural book will comprise of a CD with accompanying text and will feature a selection of essays from the Bamboo Green. Bamboo Green, the aural book, will be recorded in English by Dr Margaret Chan, SMU Practice Asst Professor Theatre/Performance studies and in Mandarin by MediaCorp artiste and SMU alumnus, Mr Pornsak Prajakwit. The CD will be recorded in the SMU studio and will be produced by staff of the SMU Office of Student Life working with the students of the SMU broadcast club. SMU students will also design the cover for the accompanying text book. Bamboo Green, the aural book will be released by Panpac Education (a member of the Marshall Cavendish Publishing Group) under the aegis of the Speak Mandarin Campaign 07/08 and the Speak Good English Movement. About the Singapore Management University Singapore Management University (SMU) was established in January 2000 with the vision to be a premier university, internationally recognised for its world class research and distinguished teaching. Within a few short years, SMU has redefined tertiary education in Singapore and has grown to become a well-established institution both in Singapore and in the region, dedicated to nurturing outstanding business leaders and creative entrepreneurs with relevant management skills. The university’s broad-based curriculum and interactive pedagogy are tailored to producing executives who can thrive in the 21st century. To deliver this, an outstanding faculty has been handpicked to advance knowledge in teaching and research. Today, SMU is home to over 5,400 students and offers undergraduate and postgraduate degree programmes in disciplines ranging from Accountancy, Economics, Finance, Wealth Management, Law, Social Sciences to Information Systems. The university also has a dedicated Office of Research, centres of excellence, and also provides public and customized programmes through Executive Education. The 4.5 hectare campus, in the heart of the city, has been designed to facilitate interaction at every opportunity. The campus location works to the benefit of students, the business community and the public, as SMU pursues its mission to provide a world-class business education and become a global leader in its field. http://www.smu.edu.sg |
 Singapore Sports Council
The Singapore Sports Council (SSC) is Singapore’s lead agency tasked with developing sports in Singapore. Our vision is to create a Sporting Singapore where Sports is a way of life. SSC aims to develop sports champions and create enjoyable sporting experiences for Singapore through the three strategic thrusts of cultivating a sporting culture, achieving sports excellence and creating a vibrant sports industry. Formed on 1 October 1973, SSC is a statutory board under the umbrella of the Ministry of Community Development, Youth and Sports. Team Singapore is a concept mooted by Ministry of Community Development and Sports and launched by Deputy Prime Minister, Dr. Tony Tan on April 20, 2001. At the heart of Team Singapore lies three core values: Fighting Spirit, National Pride and Teamwork. Team Singapore is an approach that is taken to make sports a winner in Singapore. While Sporting Singapore is the vision, Team Singapore is the way to get there. Team Singapore is about Singaporeans striving together for sporting excellence for Singapore. At the core of Team Singapore is the notion that by working together, the whole can be much greater than the sum of its parts. Team Singapore is a collaborative effort of all stakeholders/agencies represented by six key groups of public; namely, the athletes, officials and coaches, families & friends, corporations and members of the media. In support of Speak Mandarin Campaign 07/08, five Team Singapore sports personalities will share their experiences in using Mandarin in sports as well as leisure. http://www.ssc.gov.sg http://www.teamsingapore.com.sg |
 SMRT
SMRT Corporation Ltd is Singapore's premier multi-modal transport service provider offering integrated island-wide transport services. It delivers safe, reliable and friendly travel for commuters through its comprehensive network of 51 MRT stations, the Bukit Panjang Light Rail System, as well as a fleet of over 3,000 taxis and 800 buses. In addition, SMRT offers maintenance consultancy and project management services for railway systems, as well as commercial and advertising space within its transport infrastructure. In partnership with Speak Mandarin Campaign 07/08, SMRT will help to raise campaign awareness by sponsoring media spaces in high-traffic MRT stations from 8 November 2007 to 7 May 2008. http://www.smrt.com.sg |
 StarHub
StarHub, Singapore's second largest info-communication company, offers a full and diverse range of information, communications and entertainment services over its advanced fixed, cable, mobile and Internet platforms. Targeting both consumer and corporate markets, StarHub operates a full twoway 3.5G mobile network in addition to its GSM network, a nation-wide HFC network that delivers multi-channel cable TV services (including Digital Cable and High Definition Television) as well as ultra-high speed residential broadband services, and an extensive fixed business network that provides a wide range of data, voice and wholesale services. Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub is listed on the SGX-ST. In support of Speak Mandarin Campaign 07/08, music related to the campaign will be made accessible via StarHub’s channels. http://www.starhub.com |
 STOMP
STOMP (Straits Times Online Mobile Print) is collaborating with the Speak Mandarin Campaign because STOMP is both about communication and interaction. It is Singapore's number 1 social networking and citizen media website. It burst onto the Singapore media scene in mid-June 2006 with the aim of helping the 161-year-old Straits Times reach out to its readers, especially the digital natives. STOMP’s website is kept lively through the usergenerated material that is emailed, sms-ed and mms-ed to it using the special STOMP short-code number 75557. In support of Speak Mandarin Campaign 07/08, STOMP will be producing and uploading video clips of how Mandarin can be used in the sports scene, in relation to The Straits Times’ column on Sports and Mandarin. http://www.stomp.com.sg |
 Tea Chapter
Tea Chapter was established by 13 friends in Singapore on 1 October 1989. 18 years on, it has developed into Singapore’s largest teahouse. Not only has it established itself as a prominent icon in Singapore, it has also extended its reach overseas. The mission of Tea Chapter is to promote and enhance the understanding of Chinese heritage through tea appreciation and participation in related cultural activities. Tea Chapter is known for their relentless efforts in promoting Chinese culture and the art of tea brewing and drinking. In support of the Speak Mandarin Campaign 07/08, Tea Chapter will continue to play host to students who come on educational tours to learn about Chinese tea drinking culture as well as to sample the various types of Chinese tea. Through activities such as this, Tea Chapter hopes to bring the art and beauty of tea and Chinese traditions to Chinese Singaporeans. http://www.tea-chapter.com.sg |
 The Theatre Practice
In partnership with Speak Mandarin Campaign 07/08, The Theatre Practice will be having two key programmes. The Theatre Practice will be performing a hilarious Mandarin comedy in April 2008 entitled The Soldier and His Virtuous Wife. Starring Ric Liu, Joanna Dong, Darius Tan, Jacqueline Chow, Jonathan Lim, Gordon Choy, Catherine Wong, Katherine Tang and Liu Hong, The Soldier and His Virtuous Wife is a light-hearted tribute to the sacrifice and heartache that all National Servicemen endure. Audiences can look forward to a world filled with nostalgic melodrama occasionally interrupted by silly Chinese idioms, irreverent referencing, and attention-deficit actors addled with the unhealthy urge to break out into song and dance! The play opens on 3 April 2008 at Victoria Theatre. In addition, The Theatre Practice will be organizing Story Challenge 2008 starting March 2008. Contestants from primary and secondary schools will be provided with elements of a story on the spot, and given only a few minutes to create a story, before heading onstage for a live performance. Story Challenge was first held in 2006 as part of the Singapore Art Festival Fringe, and became a nationwide storytelling competition in 2007. About the Theatre Practice Born in 1986 and founded by Kuo Pao Kun, The Theatre Practice is Singapore’s first bilingual theatre company. Our charm lies in an unwavering commitment to our vision and beliefs. Firmly rooted in our home, we celebrate diversity with a belief in harmony. With boundless energy springing from our passion for creativity and the arts, our work runs the gamut of theatre, from traditional to modern, classical to devised, realist to experimental. On the road ahead, we will continue to objectively critique life, respectfully entertain audiences, and always, explore new uncharted waters. http://www.ttp.org.sg |
 The Cage
The Cage is Singapore’s First and Only Indoor Soccer Stadium. Conveniently located near The National Stadium, the cage houses 4 indoor soccer pitches. The size of each pitch allows for 4 or 5-a-side football played very close to the increasingly popular rules of Futsal – the FIFA endorsed version of mini-football. The key difference to Futsal venues though is that the pitches at The Cage are laid with artificial turf. This means that players enjoy a flat surface that will be forgiving to both the knees and ankles. The facilities provided means it is a unique venue enjoyed by more than 20,000 every month. While they come from all walks of life, they are brought together by their love of football. They are not competitive footballers. They may play the game at a recreational level but follow it intensely. Young and old, day or night, social soccer or competitive, those who come to The Cage to play, talk, read, watch football. The Cage is the brain child of We Wanted to be Footballers Pte Ltd or WWTBF Pte Ltd for short. Run by a crew of football lovers, the partners bring together experience in event management, production, sponsorship marketing and advertising. More importantly, they have relevant experience in the football business. They have organized the Puma Street Soccer World Cup as well as were responsible for the conceptualization and execution of MOH’s Too Tuff to Puff programme. In support of Speak Mandarin Campaign 07/08, The Cage has offered one of its pitches as the venue for the campaign’s launch event. The Cage will also be working with the campaign to bring out the fun in speaking Mandarin through promotions and contests. Football-lovers can expect a rollicking good time at The Cage with interesting promotions and attractive prizes over the course of the year. http://www.thecage.com.sg |
 The Straits Times
The Straits Times is one of the region's oldest English-language daily newspapers. It is the flagship publication of the publicly listed Singapore Press Holdings group. First published on July 15, 1845, The Straits Times is the most widely read newspaper in Singapore. The Sunday Times, which is also published by Singapore Press Holdings, has a circulation of over 400,000 and a readership of 1.32 million. In support of Speak Mandarin Campaign 07/08, The Straits Times will have a weekly column by sports correspondent Marc Lim to highlight his efforts in learning Mandarin in his area of work. http://www.straitstimes.com |
 World Scientific Publishing
World Scientific Publishing Company is a leading international publisher in science, technology, medicine, Asian studies, social science & economics. It employs more than 200 staff at its headquarters in Singapore, and has offices in New Jersey, London, Hong Kong, Taipei, Chennai, Beijing and Shanghai. Annually, World Scientific publishes 400 titles a year and 100 journals in various fields. Many of its books are recommended texts adopted by renowned institutions such as Harvard University, California Institute of Technology and Princeton University. Among the company's notable successes was its being awarded the exclusive rights in 1991 by the Nobel Foundation in Stockholm to publish (in English) the entire series of Nobel lectures from 1971 to 2000 and to distribute them worldwide. Subsequently, World Scientific again obtained the rights to publish the complete series of Nobel lectures delivered from 2001 to 2005. We are also the sole publisher of Fields Medallists’ Lectures, which collects essays of the most prestigious mathematician around the world. In 1995, World Scientific co-founded the London-based Imperial College Press with London University's Imperial College. The Press publishes mainly in the fields in which Imperial College itself is particularly well-known in, such as Engineering, Medicine, Information Technology, Environmental Technology, and Management Sciences. World Scientific is also the exclusive distributor for The National Academies Press (based in Washington, D.C.) and NOW Publishers. In support of Speak Mandarin Campaign 07/08, World Scientific will be offering attractive rates for “Keeping My Mandarin Alive: Lee Kuan Yew’s Language Learning Experience” and some of its Mandarin-related books during the campaign period. They will be made available to the public. http://www.worldscientific.com.sg http://www.globalpublishing.com.sg |
 Wotif.com
Wotif.com sells accommodation online in Asia, Australia, New Zealand, the Pacific, Europe and North America. The public-listed company is a popular accommodation site for business and leisure travellers in Asia. Its Asian offices are situated in Singapore and Malaysia, with staff based in Bangkok, Beijing, Shanghai and Ho Chi Minh City. Head office is in Brisbane, Australia and to support its growing international presence, Wotif.com also has offices in Canada, New Zealand, and the United Kingdom. In partnership with Speak Mandarin Campaign 07/08, Wotif.com will power online contests to generate awareness and interest in the campaign. Prizes for the contests include hotel accommodation, sponsored by hotels with Wotif.com and air tickets to Hong Kong and Bangkok provided by leading low cost carrier, Jetstar Asia. Wotif.com has also sourced additional support for the campaign by bringing together a group of management-level activists from the travel industry. Mr Harry Tan (Chairman & CEO, Days Inn China), Mr Raphael Saw (Head of Commercial, Jetstar Asia) and Ms Rita Goh (Director of Business Development & Marketing, Asia, Wotif.com) will share their personal experiences and expertise online using both English and Mandarin. More details will be released later. http://www.wotif.com |
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The Speak Mandarin Campaign is always on the lookout for new and exciting programmes, events or channels to promote Mandarin. Many of our partner organisations and sponsors support the campaign by developing and organising programmes, events or resources to help people of various ages and needs improve their Mandarin.
If you are keen to support the Speak Mandarin Campaign, please Contact Us and let us know how we can partner you. |
