This proved to be very successful, and since the 1990s, the campaign shifted its focus towards encouraging professionals and young people to learn and speak Mandarin.

这个目标已经成功达成，但是调查显示，华语在受英文教育的华族新加坡人当中却有“失去阵地”的趋势。而运动在90年代初便开始将焦点转向受英文教育的华族新加坡人– 尤其工作人士以及年轻的一代，鼓励他们学习以及多讲华语。

Apart from promoting Mandarin as an avenue to understanding one’s roots and Chinese culture, the campaign also highlights the importance of Mandarin for economic and business competitiveness.

华语除了是解华族文化的桥梁，讲华语运动也强调了华语在提高经济竞争力的重要性。

A lifestyle-oriented approach – with the tagline ‘华语 COOL’ – is being used to reach out and engage more English speaking Chinese Singaporeans, particularly those in the ‘post-65 generation’, to speak and use Mandarin in their daily lives.

通过生活化的方式，讲华语运动以“华语COOL” 的口号来鼓励平时一般以英语为沟通桥梁的华族新加坡人，尤其是独立后出生的华族新加坡人，在日常生活中多讲华语。